Blizzard Hoped WoW Would Sell A Million

oskay Fri Mar 28, 2008 12:05 am

Blizzard never expected that WoW would become the fastest selling drug since the two-way tie between Krispy Kremes and cocaine--according to a recent interview with former Blizzard man Bill Roper.

You have to remember...that the most successful American MMORPG at that time was EverQuest with about 500,000 players.
He continues:

It would have been impossible to predict that World of Warcraft would take off as a cultural phenomenon as it did, but those are the kind of surprises that you like to get in life.
No, getting an extra cheeseburger in your value meal is a surprise. The situation with WoW would better be classified as a miraculous industry-crushing bolt from the heavens. Roper: 'We hoped WoW would sell a million' [cvg] http://www.kotaku.com.au/games/2007/12/blizzard_hoped_wow_would_sell_.html