Luxon and Kurzick Faction

As we detailed in our Alliance article, your character can earn Luxon or Kurzick faction after joining an alliance that participates in that conflict.

Both Luxons and Kurzicks can earn faction (for their respective groups) by:
Finishing the missions at Fort Aspenwood and Jade Quarry, and
Winning Alliance Battles.

Luxons can earn faction for the following tasks:
Completing Luxon-only quests,
Getting a high score on the Zos Shivros challenge mission, and
Succeeding in the Aurios Mines mission.

Kurzicks can earn faction for the following tasks:
Completing Kurzick-only quests,
Getting a high score on the Amatz Basin challenge mission, and
Succeeding in the Altrumm Ruins mission.

A guild member can turn in faction for his or her group towards overall Alliance Faction. A character on either side can earn a title by turning in a certain amount of alliance faction. To turn in faction, players should look for a Scribe in either capitol city or in a guild hall; look for the words [Faction Transfer] after that NPC's name http://www.guildwars.com/gameplay/exploring/titlesandfactions.php